Email newsletter campaigns can be an efficient and affordable way to keep consumers updated on your brand. You can share information about new products or services, spread word about company events, and connect with your audience on a more personal level.
The challenge, of course, is that your subscribers’ inboxes are already overflowing. Your emails have to provide true value to cut through the clutter and get opened.
Initially published through Forbes Coaches Council
POST WRITTEN BY Expert Panel, Forbes Coaches Council
Build Your List
Every sale comes from a list. The first priority of creating and distributing a newsletter is to build an audience of people that would be interested in what you have to say. Build a list one name or person at a time. Work on building your list every day, then treat the list with respect, and value the people who desire to listen to your content. – Ken Gosnell, CEO Experience
Get Your Community To Contribute
Newsletters tend to be one-way conversations. But within your community, there is a vast richness of knowledge and experience. We’re inviting our community to join a “contributors list” where we post questions and ask for their advice and tips. These will be shaped into articles and blog posts shared via our newsletter. We’re anticipating a much higher open rate. – Gabriella Goddard, Brainsparker Leadership Academy
Understand The Value You’re Providing
Notice the communications you receive. Skim through and compare to others you look forward to and relish. What’s the difference? Valuable content. One hits the mark for you while the other is boring or irrelevant and not worth your time. Why do people want to hear from you? What do you offer that’s worth their time? Focus on this and you’ll provide valuable content. – Christine J. Culbertson (Boyle), Coach Christine
Try Video Content
Create a video newsletter instead of email. Your audience will thank you. In terms of length, keep it under two minutes for the greatest engagement and distribute via a brief permission-based text message that specifies how long the video is, with a direct link to the video so they can see it from their phone. Short and simple is best! – Ashley Good, Ashley Good Coaching & Consulting
Share New Insights To Old Challenges
My top tip for creating and distributing a newsletter includes glitz, glamour and substance. Since there is so much data in our lives already, it is important for newsletters to create a sense of exclusivity in readers by sharing new insights to old challenges through unique content. Merely repackaging information that circulates around the internet is a sure way to turn off your audience. – Lillian Gregory, The Institute for Human and Leadership Excellence
Make It Feel Like A Conversation
My top tip is to use the newsletter to start two-way conversations. Use a tool that allows you to track readers, then follow up with them. You might send a thank you note to consistent readers or ask them how your tip resonated. When someone replies with a comment or appreciation, write back. It’s such a terrific way to begin a conversation, but too often the opportunity to engage is overlooked. – Kelly Tyler Byrnes, Voyage Consulting Group
ShareTips, Not Sales Pitches
Top tip for creating a newsletter: Don’t create a newsletter. Nobody really likes or reads them. Create a weekly or monthly tip and call it so, and don’t sell anything. Everyone is looking for tips. Provide valuable content (don’t sell) and distribute it consistently. I’ve been providing my following a “Leadership Tip of the Week” for eight years. It has become my best salesperson. – Randy Goruk, The Randall Wade Group, LLC
Establish A Consistent, Appropriately Frequent Schedule
Of course, you have an important message to share, but it may not be the most important thing in the life of your subscribers and fans. Bear this in mind, and establish a regular and consistent rhythm (maybe monthly, bi-monthly, or quarterly) so you aren’t filling inboxes, and what you lack in frequency can be made up for in quality. – Billy Williams, Archegos
Include A Clear Call To Action
When it comes to creating and distributing a newsletter, clearly identify your call to action and be repetitive. State what you want the recipient to do, provide simple instructions and offer an incentive to those who take action. Most newsletters that do not have a clear call to action are left unread. – A. Margot Brisky, ELDA4U, LLC
Make It Fun
I used to see writing my newsletter as a chore. I outsourced it to my virtual assistant. And then, I decided I needed to make writing my newsletter fun. I started talking to my list as I would to a friend. I shared my learnings and my struggles. The newsletter content was exclusive, not published anywhere else. I was writing to my tribe. The engagement skyrocketed. – Caterina Kostoula, The Leaderpath
Evaluate Whether You Need A Newsletter
If an email newsletter isn’t right for your marketing, you shouldn’t waste your time creating one. A newsletter is a marketing tactic that should support a marketing strategy. Examine your business goals. What are you trying to achieve? Increase number of leads, better qualify leads, nurture prospects, retain more customers or something else? Create your communication piece with the end in mind. – Michela Quilici, MQ Consulting and Business Training, Inc.
Meet Coach Christine
Christine coaches with ROI top-of-mind. Many companies who leverage her coaching produce quick and long-lasting results transforming people, processes and culture, impacting their bottom line. Clients have seen upward of 200% ROI.
Her time with clients generates powerful results in:
- Business and Personal Development
- Communication and Relationships
- Sales and Sales Leadership
Watching and learning at the feet of titans of Canada’s Wall Street and other business leaders, Coach Christine was influenced by their success and built a corporate career and coaching business founded on proven business practices.
She is an award-winning business woman and contributor to Forbes publications; is an accredited coach with the ICF; a practitioner of Conscious Business practices; is certified by the IMPACT: Coaching with ROI program; holds her First and Second Degree Reiki and has studied Aboriginal healing for over 20 years. Christine loves the adventure of travel and has a knock-out collection of snazzy women’s shoes.
When you want more, are ready to bust obstacles and build your juicy, big life, contact me, Coach Christine Culbertson.
Together we’ll step into your untapped potential.
YES! I Want More!
POST WRITTEN BY
Expert Panel, Forbes Coaches Council
Top business and career coaches from Forbes Coaches Council offer firsthand insights on leadership
Delegation is a necessary practice for entrepreneurs, who juggle countless responsibilities each day. However, not every business owner is comfortable handing over their reins to team members, regardless of how much they might trust their workers.
Letting go of control over certain areas of your business might make you feel uneasy, but it’s crucial to giving yourself more time to improve and grow your brand. To help you, our expert panel of Forbes Coaches Council members offered their best advice for entrepreneurs who don’t like to delegate.
Start Small And Check In Early
Trusting someone else with your baby (business) is not always easy. Start building the muscle of delegation by delegating small tasks to your team, but check in early in the process to make sure they are on track. Your teammates will appreciate your trust, and you will free up your time to focus on other areas for the good of everyone. – Billy Williams, Archegos
Delegate Your Least Favorite Thing
Identify the areas you feel least confident about (or interested in) doing yourself. The best way to encourage delegation is to focus on an area where you don’t have expertise because these tend to be projects you will more willingly relinquish control over and be somewhat forced to develop trust in others because you don’t have the time or skills manage it directly or effectively. – Tonya Echols, Thrive Coaching Solutions
Check Your Ego At The Door
I often ask over-involved leaders to explore the trick their ego may be playing. Holding onto work that others could and should be doing can be a sign of coming from a “better than” place. It can look to others like an arrogance or ego that is seemingly demeaning and dismissive to others. If that is not their intention, and it most often is not, this new self-awareness can shift their perspective. – Julie Colbrese, Hot Coffee Coaching
Treat Delegating As A Leadership Activity
Leaders who avoid delegating often are looking at it as a management activity, rather than a leadership activity. Our role as leaders is to provide learning and growth opportunities to stretch team members. If our people don’t make mistakes, we’re not providing challenging situations for them to learn and grow. Change your thoughts and beliefs about delegating and it will be easier to let go. – Laurie Sudbrink, Unlimited Coaching Solutions, Inc.
Ask Yourself If You Want Control Or Growth
Many entrepreneurs don’t grow because they are unwilling to get out of their own way. Their way often focuses on control, micromanagement and oversight. After all, that’s how they got to where they are, so they often believe it will be how they get to “the next level.” But therein lies the problem. If the entrepreneur wants to grow, it’s imperative they trust others. – John M. O’Connor, Career Pro Inc.
Figure Out What You’re ‘Getting Paid’ To Do
Frame delegation with this perspective: What do you get paid to do? Many entrepreneurs spend their time completing tasks others are paid to do and could do more efficiently — if given the opportunity. List what only you can accomplish and what is the most valuable way to spend your day. If you are bootstrapping, this becomes even more critical: What are you paid to do — or not? – Leila Bulling Towne, The Bulling Towne Group, LLC
Conduct A SWOT Analysis
So often, I coach entrepreneurs who want to hold on to everything because they “love what they do and don’t mind long hours.” But a funny thing happens when they do a SWOT (strengths, weaknesses, opportunities and threats) analysis. The realization that they can’t focus on the prize if they are doing all the jobs is an eye-opener. You have to let go to focus on your own ROI. – Laura DeCarlo, Career Directors International
Practice Delegation As A Daily Habit
Good habits are hard to create, and creating a good habit starts with awareness. First, take three minutes at the end of each day and jot down what tasks/projects you worked on that day that you could have delegated. Do this for a couple of weeks and this will give you a list of things to delegate going forward. Then figure out who has the skill, time and passion to do that task well. – Cindy Pogrund, Paradigm Pursuits
Consider The Cost Of Delegation Versus The Potential Business Gains
Make a list of all the things you do. Methodically ask your HR manager, or research yourself, what the hourly cost would be to hire a person to do the job. For example, if you like to do the bookkeeping, the hourly rate might be $35 an hour. Now, identify where your time is best spent. You can spend three hours networking at an event where you close a deal for $3,000 — that’s $1,000 an hour. – Rick Itzkowich, Vistage Chair San Diego
Match Your Tasks To Your Team
To gain comfort with delegating, do your best to match the task or skill to a team member who either has that skill set or who would like to grow into that skill and get practice doing that task. This will not only ease your workload and burden, it will also help develop your people and show them that you as the leader care about their professional growth and illustrates how much you value them. – Lisa Downs, Downs Leadership
Create Standard Operating Procedures
There are three things that hold a person back from delegating and letting go of the reins. First, perfectionism and the need for it to be exactly right. Second, control and the need to micromanage all steps of every activity. Third, the fear of unknown. All of this is helped by creating a standard operating procedure document for every job, post and task. – Tracy Repchuk, InnerSurf Online Brand & Web Services
Experiment And Evaluate
Experiment by delegating one small task that has little consequence using this recipe for success: Give clear directions, set clear expectations, define timing, and assess the results: How did you feel before delegating and after? What worked? What didn’t? What will you do differently? Now, do it again and each time you refine your experience, you reduce risk and build successes. – Christine J. Culbertson (Boyle), Coach Christine: Building Business, Leaders and BIG Lives
Meet Coach Christine
Christine coaches with ROI top-of-mind. Many companies who leverage her coaching produce quick and long-lasting results transforming people, processes and culture, impacting their bottom line. Clients have seen upward of 200% ROI.
Her time with clients generates powerful results in:
- Business and Personal Development
- Communication and Relationships
- Sales and Sales Leadership
Watching and learning at the feet of titans of Canada’s Wall Street and other business leaders, Coach Christine was influenced by their success and built a corporate career and coaching business founded on proven business practices.
She is an award-winning business woman and contributor to Forbes publications; is an accredited coach with the ICF; a practitioner of Conscious Business practices; is certified by the IMPACT: Coaching with ROI program; holds her First and Second Degree Reiki and has studied Aboriginal healing for over 20 years. Christine loves the adventure of travel and has a knock-out collection of snazzy women’s shoes.
When you want more, are ready to bust obstacles and build your juicy, big life, contact me, Coach Christine Culbertson.
Together we’ll step into your untapped potential.
YES! I Want More!
Imagine overcoming obstacles
knocking down barriers and leading valuable
timely conversations that are a win-win for all
Originally published through the Forbes Coaches Council.
Winning-Ways and rich relationships that are robust and productive come from clear communication. What do we need to do and who do we need to be to become master communicators and have strong relationships?
We tend to first look at others’ behaviors and attitudes, but it is the skillful leader who first turns the lens within, discovering soft spots and ways to build and grow themselves. Becoming a leader whom others want to follow (like potential clients, colleagues or teams) is about understanding the needs and wants of others while meeting your needs and expectations.
Our first order of business is understanding our mindset and attitudes and the impact they have on our personal and professional lives. If you’re in a leadership position in business, or you’re a community builder or an entrepreneur, you too will find these grit- and grin-building tools valuable.
Compass Points
Your mindset is your belief of the world, how you perceive the world and how you fit into the world. It shapes your thoughts, forming beliefs, attitudes and behaviors that create your actions.
Psychologist Carol Dweck of Stanford University wrote about two mindsets . A fixed mindset is rigid in belief and action and believes that basic characteristics, like intelligence, are a measure of success or failure. There is a continual push to prove oneself, as failure is seen as a negative. On the other hand, the growth mindset is flexible, believes in hard work, seeks to excel and doesn’t avoid failure, using it instead to improve.
Obstacles and Opportunities:
Here are important questions to ask to help understand your obstacles and grow your opportunities:
- Which is your operating mindset?
- How does it serve you?
- What’s needed or possible to change or improve?
Your mindset is one of the points on your compass, but not the only one. A positive mindset leads to resilient, gritty behavior. Resilience works in tandem with a flexible mindset, where obstacles are course-corrections rather than roadblocks.
Attitudes and Impact:
Your attitude carries a lot of weight too. Preston Ni of Psychology Today talks about different negative attitudes and their impact on personal and professional life. Here are eight warning signs of harmful attitudes and how to bust obstacles and build your strengths:
- Negative self-talk: “I’ll never make quota.” “I just know I’m going to fail.” “No one is interested in my opinion.” Every time we send ourselves a negative message, we undermine our confidence and even self-sabotage our success. Pay attention to the messages you give yourself — find your grit and grin beyond negativity.
- Negative assumptions: Sometimes things go wrong. Traffic jams develop, spills happen, phone batteries die. None of these are inherently positive or negative but our response to them can be. Your choice of response can make you happier or more stressed and luckily your response is completely in your control.
- Negative comparisons: There will always be someone with a bigger car, a higher salary, a shinier watch or a bigger boat. If you constantly measure yourself against others, you will end up stressed, dissatisfied and depressed. Focus on your accomplishments!
- Negative ruminations about the past: We all have moments that we wish we could rewind and do over. If you botched a big presentation, instead of replaying it on a constant loop, learn from it and move on. Focusing on past failure prevents you from seeing new possibilities. Be resilient, own the past and keep moving forward.
- Dealing with difficult people: Some people are jerks, bullies or have made passive-aggressive behavior an art form. They intimidate, threaten, manipulate facts and situations and often take advantage of others. What’s the point in fighting them, right? They always win. Except, they don’t. Instead of reacting and feeling like a victim, you can learn to use strategies and techniques to counter their behaviour and stay in control.
- Blaming: We all know people who deflect responsibility to anyone but themselves. They are late for a meeting because the guy in the car in front of them was driving too slow, not because they didn’t allow extra time for delays. It’s often easier to blame someone else than to take ownership and accountability, but it leads to bitterness and resentment. Take ownership of your choices and actions.
- Neglecting to forgive yourself: Mistakes happen. Learning to forgive yourself for past mistakes can be difficult. As Ni says, “There may be an accompanying sense of self-blame at the blunders made, damage done or opportunities missed. You might think of yourself as a ‘bad’ or ‘flawed’ person and wallow in guilt. During these moments, it’s extremely important to be compassionate with yourself, knowing that now that you’re more aware, you have a chance to avoid repeating past mistakes, and to make a positive difference with yourself and others.”
- Fear of failure and making mistakes: Taking a risk and stepping out of your comfort zone can lead to great new opportunities or spectacular failure. The fear of making a mistake and failing is often tied to perfectionism. Setting high standards can be motivating and, with a flexible mindset, mistakes are opportunities to learn and course-correct. The fear of failure can be debilitating or motivating. What would you do if you weren’t afraid?
Being a leader whom others want to follow takes personal grit and strength
Though it may sound challenging, it’s very doable. Our greatest strengths are being resilient, having a growth mindset and a positive, can-do winning attitude. Take time to discover your soft spots and grow them. And remember to celebrate your strengths and Winning-Ways. Let’s keep you on track for more success and a bigger life.
Christine coaches with ROI top-of-mind. Many companies who leverage her coaching produce quick and long-lasting results transforming people, processes and culture, impacting their bottom line.
Her time with clients generates powerful results in:
- Business and Personal Development
- Communication and Relationships
- Sales and Sales Leadership
Watching and learning at the feet of titans of Canada’s Wall Street and other business leaders, Coach Christine was influenced by their success and built a corporate career and coaching business founded on proven business practices.
She is an award-winning business woman and contributor to Forbes publications; is an accredited coach with the ICF; a practitioner of Conscious Business practices; is certified by the IMPACT: Coaching with ROI program; holds her First and Second Degree Reiki and has studied Aboriginal healing for over 20 years. Christine loves the adventure of travel and has a knock-out collection of snazzy women’s shoes.
When you want more, are ready to bust obstacles and build your juicy, big life, contact me, Coach Christine Culbertson.
Together we’ll step into your untapped potential.
My hubby had just come home from a business trip and we were enjoying a quiet evening watching TV, a fascinating show on the Smithsonian channel. We were chatting and laughing together – overall, a pretty normal night.
Breathe, swallow, blink … in that micro-moment my perspective of our lives change.
Will we ever visit Sedona, tour the Italian coast, or enjoy our gaggle of grand-children dreamed of and yet to be born?
There’s no droopy eye, frozen face symptomatic of a stroke, his eyes sometimes follow, sometimes close but most frightening, he cannot speak. His hands twitch and flail but he is immobile. Sweat beads and trickles down his face pooling in the swirls of hair on his chest and I stare at it, touch it because it makes no sense and I don’t know what to do.
My world is a collision of extremes; I’m panicked and frozen, but in action too. It seems I’m moving, talking, caressing his arms, face, chest, until the ambulance arrives. I feared my husband had a stroke. Welcome to my 15 minutes of hell that scorch my heart.
They pump sugar into his body and he slowly rises from his Diabetic coma.
Thank heavens we avoided a stroke, or worse, the final stroke – death.
Nausea. Fear. Uncertainty. Gratitude. My emotions today, the day after, are turbulent. The trees seem more vibrant, their green almost painful to my eyes, my morning coffee is stronger and my senses are hyper almost as though they scream for more, or less, I’m not sure.
And I pause and think of the comma … I feel the comma will become very significant now — comma for pause, comma for breath, comma for reflection, comma for a new perspective of life.
Yes, and now what’s possible?
Yes, and now what’s important?
Yes, and now …
I share what I’ve learned about the reality and symptoms of a Diabetic in crisis and hope this arms us well because life is too sweet to end too soon.
The highs & lows of sugar and Diabetes:
It’s an equal opportunity disease because it doesn’t discriminate. It affects young, old and those in between, touching all genders and races as well.
Irreversible brain damage or death is possible if the coma is not treated.
An overabundance of sugar (Hyperglycemia) is as dangerous and low levels (Hypoglycemia) of sugar and the Mayo Clinic lists these signs you must be aware of for high blood sugar symptoms:
- Increased thirst
- Frequent urination
- Fatigue
- Nausea and vomiting
- Shortness of breath
- Stomach pain
- Fruity breath odor
- A very dry mouth
- A rapid heartbeat
And here’s the symptoms for low blood sugar:
- Shakiness or nervousness
- Anxiety
- Fatigue
- Weakness
- Sweating
- Hunger
- Nausea
- Dizziness or light-headedness
- Difficulty speaking
- Confusion
The full article and more helpful information can be found here.
Can you tell which my husband suffered from? Yes, it was low blood sugar.
What’s next? For us, it’s being more diligent and ensuring hubby is wearing his Medical bracelet in case he’s away or I’m not around.
What’s next for you?
If you live with or love one who has Diabetes, know the symptoms and get emergency help – fast!
One-third of the population is Diabetic and doesn’t know it, yet it’s a controllable disease when caught early. In case you’re peeing more, eating more and drinking more, here’s a link to the Diabetes Library’s article on the early symptoms of type 2 Diabetes .
Final words from my hubby
“I feel so stupid! I risked my life and the happiness of my wife and family! … It could ‘a been my BIG PAUSE!”
Take good care of yourself and those you love. Christine
An excerpt from Life Notes: Poignant moments, shaggy-dog stories and celebrations from my world to yours
![[FORBES] 15 Ways Your Organization Can Create A Safe Space In A Divisive World](https://coachchristine.biz/wp-content/uploads/2018/02/forbes-15.jpg)
Would yo agree that flux and unpredictability are the new norm?
In the workplace we look for ways to help staff, peers and colleagues manage this stressor.
“It’s so simple — putting people first and getting back to basics of empathy, caring and taking time to show it.
Enrich your community and reach out to your people, ask about them, beyond the job, beyond the role.
It’s as simple as caring and asking a few questions like:
“How are you?”
“Times are stressful, did you hear the weekend news? How’s it affecting you?”
“What can I do to help?”
Here are 14 more ways from my fellow Forbes colleagues
that might be of value.
I’m curiuos to know what are your best practices? What’s working for you?
Share below, or send me a private email:
Pay it forward and share this insight with others who may benefit.
Another special Why …
We peek under the covers and look at Why my clients do what they do.
Here’s my Why:
My new hubby Bob Culbertson and our beautiful relationship, and here’s a picture of my other top Why: My daughter Michelle Swartzentruber, her hubby Derek, and my new baby grandson Kacey.
YES! I’m a Grand-ma and LOVING it!
My business is robust allowing me to flexibly blend family, friends, and work-life.
Dr. Seuss says it well,
So be sure when you step,
Step with care and great tact.
And remember that life’s A Great Balancing Act.
And will you succeed
Yes! You will, indeed!
Kid, you’ll move mountains.
What’s your WHY?
If you’re not sure, not to worry, you’re not alone — it’s tough to dig deep into what you value.
Drop me a note as I might have a tip or two to get you started.
Make someone’s day and pay it forward. Maybe they too are curious to be more.
Cheers, Coach Christine
